Capriotti’s Sandwich Shop is introducing a new loyalty app to extend exclusive offers and give dedicated sandwich lovers extra rewards to thank them for their continued patronage. Launching at all Capriotti’s locations, the CAPAddicts Rewards app allows loyal fans to earn points and get rewards just for enjoying their favorite subs. As an additional incentive to download the app, all new users will receive $2 in CAPS Cash to use towards their next Capriotti’s meal.

To develop the CAPAddicts Rewards app, Capriotti’s worked with Punchh, a brand-centric mobile loyalty and insights platform, to engage customers and deliver relevant offers and rewards based on individual preferences. Users earn points for every dollar spent at any Capriotti’s location, and once downloaded, guests can level-up in their status from Level 1 in the “Caprehensive tier,” where guests will receive a Free 9-inch Sub of their choice after every 10th visit, to Level 5 in the “Extraordinary tier,” where they will receive a Free Small Party Tray on their birthday, limited edition Capriotti’s gifts, and earn their Free 9-inch Subs twice after every 5th visit. Aside from surprise freebies and offers, CAPAddicts Rewards mobile users can also earn free subs just by referring their friends to the app on social media. For every 10 friends that sign up, guests can redeem a Free 9-inch Sub.

“We wanted to give back to our most devoted fans and let them know just how much we appreciate them through our CAPAddicts Rewards app,” says Ashley Morris, CEO of Capriotti’s. “Punchh’s platform allows us to connect with our guests on a more personal level and provide key insights for us to create a more superior customer experience.”

Customer Experience, Fast Casual, News, Capriotti's