Capriotti’s Sandwich Shop debuts its first Northern California location in Concord, California. To celebrate the new location, the first 25 customers today and on April 8 will receive a free Bobbie sub every month for a year. In addition to this giveaway, Capriotti’s is handing out $2 in Caps Cash, redeemable off any sub, to the first 25 customers each day from April 9-12.


Since 1976, Capriotti’s has kept its 38 year-old tradition of slow-roasting whole turkeys in-house overnight and hand-pulling the meat the next morning. Voted “Greatest Sandwich in America” by thousands of AOL readers, Capriotti’s award-winning signature sub, The Bobbie is made with in-house roasted turkey, cranberry sauce, homemade stuffing, and a touch of mayo on a baked roll. Other popular subs include the Capastrami, made with hot pastrami, Swiss cheese, Russian dressing, and cole slaw. The new location also offers catering services and vegetarian options such as the Veggie Cole Turkey, which features vegetarian turkey, provolone cheese, Russian dressing, cole slaw, and mayo.


Capriotti’s has an established presence in Southern California and we are proud to introduce our 15th California restaurant in the Bay Area,” says Ashley Morris, CEO of Capriotti’s. “Northern California is a great new market for us, and we anticipate a warm welcome from local sandwich-lovers.”


We became interested in Capriotti’s when Warren first tried a Capastrami during a business lunch and instantly fell in love with the sandwich,” says franchisees Glenn Hayame and Warren Dole. “We’ve been great friends for nearly 40 years so when Glenn mentioned an interest in franchising, we knew Capriotti’s was the right choice. We look forward to serving Concord locals and know they will love the sandwiches as much as we do.”

Denise Lee Yohn: QSR's Marketing Guru, Growth, News, Pizza, Capriotti's