Caribou Coffee and Einstein Bros. Bagels introduced a new concept for specialty coffee and fresh-baked bagels through the opening of a new coffee and bagels concept location in Einstein Bros. Bagels' home state of Colorado. Throughout the remainder of 2015, the company plans to expand the concept to 20 locations across the U.S., with additional locations to open in 2016 and beyond. This year, the concept will add more than 700 new jobs nationwide.
"We saw an opportunity to bring Caribou Coffee and Einstein Bros. Bagels, two beloved brands, together," says Mike Tattersfield, president and CEO of Caribou Coffee and ENRGI. "A place where specialty coffee and fresh-baked bagels live together under one roof doesn't exist at scale, and we're excited to bring this concept to guests across the country."
The company will first open locations in the companies' home states of Colorado and Minnesota, with additional markets being introduced this year. Caribou Coffee and Einstein Bros. Bagels have strengths in different geographies, which allows the concept to easily enter markets where one brand has a loyal following. For example, Caribou Coffee will be entering two new markets this year in Arizona and Florida, where Einstein Bros. Bagels has existing locations.
The innovative concept welcomes guests with a coffeehouse vibe, fresh baking on-site, and the highest quality service bringing the essence of both brands to life. The menu will feature Caribou's Rainforest Alliance certified coffee and specialty drinks like a Campfire Mocha made with real chocolate, alongside Einstein Bros. Bagels fresh-baked bagels and made-to-order breakfast and lunch sandwiches.
Both brands are engrained in the communities they serve and the new concept will offer guests a convenient way to enjoy specialty coffee and fresh-baked bagels under one roof.