Industry News | January 21, 2016

Carl's Jr. and Hardee's Introduce $4 Real Deal

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Starting today, Carl’s Jr. and Hardee’s raise the stakes in the fast food value war with the introduction of the $4 Real Deal, available at participating restaurants nationwide.

While most other quick service restaurant competitors currently offer value deals for $4 featuring only one entrée sandwich, a single $4 Real Deal from Carl’s Jr. and Hardee’s includes a charbroiled Double Cheeseburger and the popular Spicy Chicken Sandwich, both served with fries and a drink.

“The fast-food industry hasn’t seen this kind of a price war since the ’90s, but other chains are now trying to fight the fight by promoting small amounts of food for a small amount of money. But, just because something’s cheap doesn’t mean it’s a great deal,” says Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s restaurants. “At Carl’s Jr. and Hardee’s, we’re committed to offering our customers a value option that’s the ‘Real Deal,’ with two sandwiches, including a charbroiled Double Cheeseburger and our famous Spicy Chicken Sandwich, plus fries and a drink for just four bucks. And there's no one better to help us communicate this 'Real Deal' in our new ad campaign than four-time heavyweight champion, Evander 'The Real Deal' Holyfield."

Carl’s Jr. and Hardee’s knockout commercial featuring iconic boxing champion, Evander “The Real Deal” Holyfield was developed by Los Angeles–, New York– and Amsterdam-based creative agency 72andSunny, and will air on TV nationally starting on January 23 as well as on the chains’ YouTube channels.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.


The 4 for $4.00 deal use to be good now all you get is a double cheese burger with nothing on it. No lettuse pickeles or even catsup. The spicy chicken is still OK but why did they change the burger.I use to go there every weekend but I will not back there any more I guess in Kingston NY I will be going back to burger King. Hardy's lost my buisness and my family's buisness

Carl's offered this deal briefly in the San Fernando Valley (Los Angeles, CA), but stopped before May 2016. Television adds are still running in the area and there is a billboard on Roscoe west of the 405. I went to two locations, one in Woodland Hills (Platt, south of Victory) and one in Van Nuys (Sepulveda, north of Victory). There are no signs posted or menu options listed, and the employees won't acknowledge or offer the deal. Thanks Carl's.

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