Industry News | January 21, 2016

Carl's Jr. and Hardee's Introduce $4 Real Deal

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Starting today, Carl’s Jr. and Hardee’s raise the stakes in the fast food value war with the introduction of the $4 Real Deal, available at participating restaurants nationwide.

While most other quick service restaurant competitors currently offer value deals for $4 featuring only one entrée sandwich, a single $4 Real Deal from Carl’s Jr. and Hardee’s includes a charbroiled Double Cheeseburger and the popular Spicy Chicken Sandwich, both served with fries and a drink.

“The fast-food industry hasn’t seen this kind of a price war since the ’90s, but other chains are now trying to fight the fight by promoting small amounts of food for a small amount of money. But, just because something’s cheap doesn’t mean it’s a great deal,” says Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s restaurants. “At Carl’s Jr. and Hardee’s, we’re committed to offering our customers a value option that’s the ‘Real Deal,’ with two sandwiches, including a charbroiled Double Cheeseburger and our famous Spicy Chicken Sandwich, plus fries and a drink for just four bucks. And there's no one better to help us communicate this 'Real Deal' in our new ad campaign than four-time heavyweight champion, Evander 'The Real Deal' Holyfield."

Carl’s Jr. and Hardee’s knockout commercial featuring iconic boxing champion, Evander “The Real Deal” Holyfield was developed by Los Angeles–, New York– and Amsterdam-based creative agency 72andSunny, and will air on TV nationally starting on January 23 as well as on the chains’ YouTube channels.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.