Industry News | August 23, 2007

The Cereal Bowl Plans National Growth

The Cereal Bowl today announced its nationwide roll out with 16 stores now under development and several slated to open later this year.

"We have spent the last year developing our concept and creating unique products that can only be found at The Cereal Bowl', and are excited to have the opportunity to bring our brand to new markets," said President and CEO Kenneth Rader.

Customers at the brand's new locations will have the opportunity to enjoy trademark bowls such as Give Me S'More', cool off with one of our Freeze N' Flakes' or get their health kick with a high protein smoothie known as an Oatie'. Customers will also have the opportunity to create their own bowl from a selection of over 35 cereals, 40-plus toppings and a variety of milks.

The Cereal Bowl recently moved its corporate headquarters to The Greenery office building in Miami, Florida. The new facility will serve as the corporate headquarters as well as a fully functional classroom known as Cereal Bowl University'. Together with the company's flagship Miami café, Cereal Bowl University will serve as the primary training facility for its national expansion. "Our new office and training facility will allow us to make educating franchisees more interactive and productive" said Michael Glassman, Chief Operating Officer.

The Cereal Bowl expects to have three new locations open and 30 stores under development by the end of 2007. In 2008, The Cereal Bowl is expected to launch a kiosk design to accommodate new locations in venues such as airports, malls and college campuses.

"The Kiosk option is something we have been working on since we first created our business plan in college," said Kenneth Rader. "We have had a great deal of interest from people wanting to bring The Cereal Bowl brand to their campus food courts as well as interest from major transportation hubs such as airports and train stations."

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