Checkers and Rally’s, the double drive-thru burger and fries brand, announced a new restaurant opening in the prominent Orlando market, conveniently situated at 10793 South John Young Parkway. The location will be operated by the Checkers and Rally’s corporate team, bringing a mouthwatering dining experience to the local community. The Orlando restaurant marks the first unit in the market for the brand, demonstrating their commitment to investing in widespread development. The location will feature an updated restaurant prototype, making it the first corporate store with the new look, and is designed for simplified operations.

“The Orlando location stands as a testament to the brand’s enduring ambition,” says Alvaro de Palleja, Chief Restaurant Officer at Checkers Drive in Restaurants. “Checkers and Rally’s model has proven itself in the QSR and drive-thru space and we are well-versed in the operations involved, as well as the customer base. We’re eager to bring this new prototype to the Orlando market, providing more opportunities for job creation and business growth to the area.”

Checkers and Rally’s demonstrate a strong dedication to ongoing brand investment, driven by their optimistic outlook on the substantial returns and favorable outcomes it will yield. The expansion into Orlando reflects the company’s proactive approach to cultivating innovative drive-thru solutions and improving customer interactions to propel the drive-thru industry forward. By embarking on this strategic expansion, Checkers and Rally’s reinforces its role as a pioneer in the quick-service space, continually pushing the envelope in terms of flavor innovation, operational efficiency and community integration.

“We view this opening as a reiteration of our unwavering commitment to growth and progress,” says Kris McDonald, VP of Development at Checkers and Rally’s Drive in Restaurants. “This expansion marks a pivotal step forward in our brand’s strategic development plan, showcasing our commitment to innovation, community engagement and culinary excellence. Boasting an array of signature offerings, the new restaurant promises to elevate the taste preferences of Orlando residents and visitors alike. As we step into this new market, Checkers and Rally’s brings aggressive plans to develop and grow our presence in Florida.”

Merged in 1999 to form one concept, Checkers and Rally’s primarily operates through a proven franchise model, in which owners benefit from brand recognition, operational support and marketing resources. Potential franchise prospects can develop on less than half of an acre, which is half the size of competing drive-thru concepts. Checkers and Rally’s current strategy is targeting select markets throughout the United States, particularly in Wisconsin, Ohio, New York New Jersey, Pennsylvania, California, Las Vegas, Arizona, Virginia, North Carolina, South Carolina and Tennessee.

Fast Food, Growth, News