Checkers and Rally’s continues to accelerate its brand transformation by reimaging seven restaurants across Ohio and Florida, bringing its bold new restaurant design to more communities while delivering a refreshed, modern experience for guests.
As part of its company-wide turnaround, Checkers & Rally’s is modernizing restaurants across its system to better serve today’s guests while bringing its revitalized brand identity to life. The reimaged restaurants feature the brand’s updated logo, modern exterior architecture, enhanced lighting, vibrant murals, and signature design elements that create a bold, contemporary look while delivering a more engaging guest experience.
The latest phase of the reimaging initiative includes the following restaurants:
· 5895 Karl Road, Columbus, Ohio
· 4503 W. Tuscarawas St., Canton, Ohio
· 34001 Vine St., Eastlake, Ohio
· 3800 South Hamilton Road, Groveport, Ohio
· 3955 Salem Ave., Dayton, Ohio
· 946 North 21st St., Newark, Ohio
· 1454 Parsons Ave Columbus, Ohio
· 8800 N. 56th St., Temple Terrace, Florida
· 107 W. Waters Ave., Tampa, Florida
· 2820 W. Dr. Martin Luther King Jr. Blvd. Tampa, Florida
· 1501 U.S. Highway 19, Holiday, Florida
· 7604 E Colonia Drive, Orlando, Florida
· 5497 SE Abshier Blvd. Belleview, Florida
· 100 34th Street S., St. Petersburg, Florida
· 1793 Tamiami Trail, Port Charlotte, Florida
· 15515 N Dale Mabry Highway, Tampa, Florida
· 2919 S Florida Ave. Lakeland, Florida
· 9014 State Road, Hudson, Florida
· 8602 U.S. Highway 19, Port Richey, Florida
· 898 Nova Road, Daytona Beach, Florida
“Every restaurant we reimage brings our vision for Checkers & Rally’s to life and strengthens the experience we deliver to our guests,” said Chris Tebben, CEO of Checkers & Rally’s. “We’re investing in our restaurants because we believe every guest deserves a bold, memorable experience from the moment they pull into the drive-thru. These updates reflect our commitment to building a stronger brand while creating long-term value for our franchisees.”
Checkers & Rally’s continues to execute its turnaround strategy by investing in modern restaurant design, simplifying operations, enhancing digital capabilities, and refining the guest experience. Together, these initiatives position the brand to meet evolving consumer expectations while driving sustainable growth across existing and future markets.
“Our transformation doesn’t stop with new restaurants or new ideas. It continues every time we invest in the communities we already serve,” Tebben said. “We’ll keep evolving our restaurants, strengthening our operations, and delivering the bold flavors, exceptional value, and convenience that have defined Checkers & Rally’s for decades.”
Merged in 1999 to form one concept, Checkers & Rally’s primarily operates through a proven franchise model, in which owners benefit from brand recognition, operational support, and marketing resources. Potential franchise prospects can develop on less than half an acre, which is half the size of competing drive-thru concepts. Checkers & Rally’s current strategy is targeting select markets throughout the United States, particularly in South and Central Wisconsin, New Jersey, Pennsylvania, Las Vegas, Florida, and South Carolina.
