Ted Giles, CEO of Chester’s International LLC, announced today that the company has partnered with Royal Buying Group, Inc. (RBG) in a strategic alliance to market the Chester’s branded offering to the 5,500 retail locations in Royal Buying Group’s membership.
This partnership will provide increased visibility of the Chester’s program to the locations within the RBG network, and will provide the Chester’s brand with a significant expansion opportunity within the c-store industry, a market in which Chester’s is a recognized leader.
Royal Buying Group, Inc., a merchandising and marketing company headquartered in Lisle, Illinois, is an organization dedicated to maximizing sales and profitability of convenience store and petroleum locations in the U.S. RBG benefits its members by selecting, negotiating, implementing, and tracking the best possible vendor programs on their behalf. RBG is known for providing category management expertise and superior marketing support for its membership.
“We are very pleased to bring our retailer’s a top foodservice program with a 40 year history of providing retailer’s a traffic driving and gross profit generating opportunity,” says Michael Zielinski, President and CEO of RBG. “Available most everywhere in the United States, the Chester’s International program features a complete menu to target today’s consumer and each day part, flexible store layout to fit most any location, complete training, marketing support and provides Royal Buying Group, Inc. members a unique program to join 1500 Chester’s locations, nationwide,” Zielinski says.
The strategic partnership with RBG indicates progress in Chester’s aggressive growth strategy to further expand its foodservice offering nationwide. RBG currently represents more than 1,300 owners of more than 5,500 convenience stores, college bookstores, truck stops, and travel plaza centers in the US.
“Our partnership with RBG is an excellent opportunity for both Chester’s International and RBG’s member locations. RBG is a leader in category management for c-stores and travel centers, and they have recognized Chester’s as a proven foodservice offering for their retailers,” says Chester’s International’s Giles.