Chick-fil-A, Inc., is launching a new category of products—Chick-fil-A® Cool Wraps(TM)—to enhance its menu.

Making their national debut on March 1, the Cool Wraps will be available in three varieties: the Spicy Chicken Cool
Wrap(TM), Chicken Caesar Cool Wrap(TM) and the Chargrilled Chicken Cool Wrap(TM). Following are descriptions of
each Cool Wrap:

* Spicy Chicken Cool Wrap — Strips of tender, spicy grilled chicken
breast in a tantalizing bed of romaine and iceberg lettuce, red
cabbage, Roma tomatoes, Monterey Jack cheese and a spicy dressing on
the side. The Spicy Chicken Cool Wrap has 9 fat grams and 390 calories
(without dressing).

* Chicken Caesar Cool Wrap — A twist on the classic salad: tender
grilled chicken breast with romaine lettuce, Parmesan cheese and Caesar
dressing on the side. The Chicken Caesar Cool Wrap has 12 fat grams
and 460 calories (without dressing).

* Chargrilled Chicken Cool Wrap — Strips of tender grilled chicken
breast in a tantalizing bed of romaine and iceberg lettuce, shredded
carrots and red cabbage, Roma tomatoes, Monterey Jack cheese and a
choice of dressing on the side. The Chargrilled Chicken Cool Wrap has
8 fat grams and 380 calories (without dressing).

Each Cool Wrap will be sold individually for $3.69. The combo meal, priced at $5.75, includes a Chick-fil-A Cool Wrap
of choice, medium-size order of Chick-fil-A® Waffle Potato Fries and medium soft drink.

Served cold, all Cool Wraps are made fresh daily and wrapped in soft, baked flat bread. Customers also can choose
from an array of dressings, including: reduced-calorie Basil Vinaigrette, Light Italian, Fat Free Dijon Honey Mustard, as
well as Buttermilk Ranch, Thousand Island, Caesar, Blue Cheese, and new Spicy Chipotle dressings.

Recognized for its high level of customer satisfaction, Chick-fil-A has spent nearly two years conducting exhaustive
evaluation and testing of its Cool Wraps before announcing them as its first new entree offerings since the rollout of
the Chick-fil-A Chick-n-Strips® six years ago. Sales tests were conducted in more than 60 Chick-fil-A® restaurants in a
variety of markets, including Dallas, Orlando, Memphis, Knoxville, and Tupelo, Miss. The Cool Wraps received an
impressive 4.3 out of 5.0 average rating from customers for overall taste — the highest new-product introduction rating
in Chick-fil-A history.

“We were very thorough in our development of the Cool Wrap concepts,” said Woody Faulk, Chick-fil-A’s vice
president of brand development. “At Chick- fil-A, we will not introduce a new product unless we truly are convinced
that the new item will exceed our customers’ expectations. We put all product concepts through a series of rigorous
tests to ensure the development of a quality menu item. As is the case with Cool Wraps, the end result is a new
category of flavorful entrees that complement the quality products that our customers have come to expect from

Because of the portability and extended freshness of Cool Wraps, test restaurants also experienced unexpected
demand for the new products during breakfast/morning and evening sales periods as popular takeout options with
customers. “Over time, Cool Wraps have the potential to become a very popular takeout/home meal replacement
item for us because they travel so well. Why are Cool Wraps special? They are an any-occasion item…a portable
salad in an edible package,” added Faulk.

To support the chain-wide rollout, Chick-fil-A will utilize the popularity of its “Eat Mor Chikin®” Cows in its in-store
point-of-purchase materials, including window banners, table tents and other signage, as well as in its popular outdoor
advertising and in television and radio advertising in select markets. In these materials, the Cows will make personal
pleas for the public to try Chick-fil-A’s new Cool Wraps with messages such as “Eat Chikin Or Itz Wraps 4 Us” and
“Boycot Beef Buritos.”

A great deal of Chick-fil-A’s continued success can be credited to its commitment to serve consistent, flavorful food
products. The chain’s new Cool Wraps are further proof of this obligation to its customers. The Wraps add to
Chick-fil-A’s lengthy list of made-from-scratch menu items, which have distinguished the chain from other
quick-service operations for many years. In addition to the Wraps, Chick-fil-A utilizes “hand-made” preparation
techniques for many of its products, such as its entree salads, hand-squeezed lemonade, fresh chicken marination,
fresh breading of chicken and the in- restaurant preparation of its unique Carrot & Raisin and Cole Slaw side dishes.

Chick-fil-A also expects the Cool Wraps line to add to its continued sales growth, especially in same-store sales
increases. The expected boost in sales from Cool Wraps follows the chain’s milestone of reaching $1 billion in sales
this past December.

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