Chipotle Mexican Grill issued a snapshot of Chipotle fandom in the U.S. and Canada this year. The release reveals the most common fan behaviors and what resonated most with Chipotle guests this year. 

“As we wrap up the year, we are taking a moment to celebrate what sets us apart: our relationship with our guests. Chipotle has an unwavering commitment to our fans – actively listening, understanding their cravings, and celebrating their passion for Chipotle’s real food,” says Laurie Schalow, Chief Corporate Affairs Officer.  

Chipotle Is My Life: Superfan Spotlights, Trends and -Isms 

1. Chipotle supercharged fans this year with playful nods to celebrity fans on social media including:
   1. Gen Z musician @OliviaRodrigo
   2. Musical icon @LennyKravitz
   3. Football tight end @KillaTrav
   4. Basketball star @JimmyButler
   5. Unhinged owl @Duolingo
2. #ChipotleMukbang has 440 million views on TikTok, inspiring Chipotle to launch a viral Car Napkin Holder which sold out in less than one hour.
3. “The Keithadilla,” created by TikTok food critic @Keith_Lee125, was the most popular custom celebrity meal at Chipotle of the year and of all time.  
4. @ChrisNikic, the first person with Down syndrome to finish an Ironman, eats the most Chipotle of any amateur athlete Celeb Card holder.  
5. A fan in San Diego has eaten Chipotle daily for 552 days, the longest active Chipotle streak.  

Chipotlopgrahy: States Most Loyal To Their Order 

6. Oregon eats the most carnitas from Chipotle than any other state per capita.
7. Nebraskans order more steak at Chipotle than any other state per capita. 
8. Kansas eats the most barbacoa from Chipotle than other state per capita. 
9. No one eats more Chipotle guac than Californians. 
10. Ohio consumes the most Chipotle chips out of all states.  
11. Berry Aqua Fresca is the most popular organic Tractor Beverage flavor in Chipotle’s U.S. restaurants.
12. Watermelon Limeade tops the charts in Chipotle’s Canada restaurants.

When And Where Fans Chipotle  

13. Students in Boulder, Colorado, eat the most Chipotle of any college town. 
14. Everything is bigger in Texas, making it no surprise that Texans request more new Chipotle restaurants than any other state.  
15. Across North America, the most common time of day to eat Chipotle is around 12:15 pm local time. 
16. Friday is the most popular day to order Chipotle both in-restaurant and for pickup or delivery in the U.S. and Canada. 

Fans With Real Impact 

17. Chipotle has hosted 32,680 fundraisers so far in 2023, donating $6,720,064 to local communities. Public high schools are the most popular Chipotle fundraiser beneficiary, receiving more than $1,300,000 of the donations.  
18. Chipotle fans raised $591,000 for the National Young Farmers Coalition, the top-performing non-profit in the Round-Up for Real Change platform this year.  
19. Chipotle fans helped donate 17 million pounds of unsold produce to food banks through The Farmlink Project in 2023, enabling Chipotle and The Farmlink Project to achieve a milestone of more than 100 million pounds donated since 2020.  

In wrapping up this year, Chipotle extends a thank you to its passionate fans whose cravings, feedback, and passion for real food have made for an incredible year. Chipotle is committed to listening and learning from its employees and guests and looks forward to another year of culinary, culture, innovations and community engagement.