Chipotle Mexican Grill on Tuesday announced a partnership with Strava, a leading digital community for active people with more than 120 million athletes, to encourage and reward healthy habits this year. Chipotle is the first restaurant brand to build a customized challenge and segments on Strava, which will reward determined athletes with a chance at free Lifestyle Bowls.
“We know getting through January is always the hardest hill to climb on the journey toward health and wellness goals,” says Chris Brandt, Chief Brand Officer, Chipotle. “With the help of challenges on the Strava platform and our curated Lifestyle Bowls, we are giving our fans the right tools to sustain healthy habits and win in 2024.”
Connecting the Chipotle Fitness Community On Strava
According to a Chipotle running survey, nearly 7 out of 10 Chipotle consumers who are runners indicate they are likely or very likely to eat Chipotle after training for a race. Chipotle partnered with Strava to bring their community together by creating “Chipotle segments” in key markets, which are portions of roads and trails created by the Strava community where athletes can find friendly competition by chasing the fastest times on the leaderboard. Starting today, Strava athletes can take on Chipotle segments in New York, Los Angeles, Chicago, Washington D.C., Denver, and Columbus, Ohio for a chance to earn free Lifestyle Bowls for a year. Each segment ends at a Chipotle restaurant, making it easy to enjoy a nutritious, post-workout recovery meal. Chipotle will honor the participant in each market that achieves Local Legend (LCL) status on Strava, an award given to the individual that completes each segment the most, with free Lifestyle Bowls for a year.
No Quitters Day
The second Friday of January is known as Quitters Day, the day people are most likely to forfeit New Year’s resolutions. Chipotle is igniting a rebrand to “No Quitters Day” to help guests sustain healthy habits all month. On Friday, January 12, the first 30,000 Chipotle Rewards members who order a Lifestyle Bowl on the Chipotle app or Chipotle.com will receive a free Lifestyle Bowl offer in their Chipotle Rewards account one week later.
No Quitters Challenge on Strava
To keep the momentum going, Chipotle will launch a national streak-based challenge on Strava on January 15 to motivate and reward fans who maintain healthy movement habits post-Quitters Day. Chipotle will recognize athletes who complete the challenge with a chance to receive a free side of guac for logging at least 20 minutes of activity twice per week on Strava from January 15 through January 28. Beyond running, Strava features a wide variety of sports and workouts including cycle sports, water sports, winter sports, golf, pickleball, sailing, Pilates, yoga and more.
Your Goals, Chipotle’s Bowls
Chipotle’s Lifestyle Bowls are chef-curated entrees designed to make healthy habits convenient and delicious with one tap ordering. The menu features nourishing bowls for every lifestyle, including Whole30, keto, paleo, gluten free, grain free, vegan and vegetarian. Chipotle is helping fans start the new year strong with a $0 delivery fee offer on Lifestyle Bowl orders on the Chipotle app and Chipotle.com from January 2 through January 31. Lifestyle Bowls are digital exclusive menu items available in the U.S. and Canada.
The 2024 Lifestyle Bowl Lineup:
- Balanced Macros Bowl: Light White Rice, Black Beans, Chicken, Fajita Veggies, Fresh Tomato Salsa, Guac, Extra Romaine Lettuce
- Veggie Full Bowl: White Rice, Black Beans, Fajita Veggies, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Guac
- Wholesome Bowl (Whole30 compatible): Supergreens Lettuce Blend, Chicken, Fajita Veggies, Fresh Tomato Salsa, Guac
- Keto Salad Bowl: Supergreens Lettuce Blend, Chicken, Tomatillo-Red Chili Salsa, Fresh Tomato Salsa, Sour Cream, Cheese
- High Protein Bowl: White Rice, Black Beans, Double Chicken, Tomatillo-Red Chili Salsa, Cheese, Romaine Lettuce
- Plant-Powered Bowl: Supergreens Lettuce Blend, White Rice, Sofritas, Fajita Veggies, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Guac
- Go Half Veggie Bowl: 1/2 Chicken, 1/2 Sofritas, Supergreens Lettuce Blend, White Rice, Fajita Veggies, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Sour Cream
