Chipotle has partnered with Aduro, a provider of corporate wellness solutions, to introduce a new wellness platform that will cultivate a holistic, proactive, and inclusive approach to improving mental health among its employees.
The platform, called Strive, provides 1:1 coaching and support to help Chipotle employees set well-being goals that are tailored to their unique needs. The platform gamifies each employee’s wellness experience with the opportunity to win gift cards, save money on health insurance, and more. With technology at the core of the experience, Strive will continue to evolve over time and help meet individuals where they are in their journey. The new virtual space will be available for restaurant managers, field leaders, and Restaurant Support Center employees starting in June.
“Understanding how employees leveraged our mental health benefits throughout the pandemic inspired us to partner with Aduro for the launch of this new platform,” says Marissa Andrada, chief diversity, inclusion and people officer. “By offering access to a personal wellness coach, individualized content, and solutions for self-care, our goal is to foster a continual culture of wellbeing for all employees.”
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To emphasize the importance of mental health to Chipotle’s guests, on Mental Health Action Day, Thursday, Chipotle Rewards members will receive a push notification reminding them to “check in on someone today.” The push notification will link to resources in connection with the #MentalHealthAction movement. The first-ever Mental Health Action Day will encourage and empower people with tangible tools to take real action for themselves, their loved ones, and their community.
The launch of Strive complements Chipotle’s existing mental health benefits available for Chipotle associates and their family members, including in-person, phone, or virtual visits with a licensed counselor through a partnership with Health Advocate, regardless of whether they are enrolled in the company’s medical plan. Chipotle is also investing in its employees financial wellness by increasing restaurant wages resulting in a $15 average hourly wage by the end of June, in addition to introducing a $200 employee referral bonus for crew members and a $750 referral bonus for Apprentices or General Managers. Employees are eligible to pursue debt-free degrees from leading nonprofit, accredited universities in partnership with Guild Education, as well as tuition reimbursement, 401K, English as a Second Language, and free Chipotle meals.
