On Wednesday, Chipotle launched a CHI-VOTE-LE short sleeve T-shirt to promote voter registration among its fans. The newest addition to the Chipotle Goods collection can help drive real voter action through Democracy Works with a scannable QR code on the sleeve that directs users to the organization’s TurboVote platform, chipotle.turbovote.org. Scan. Register. Vote. It’s that easy.

Fans can purchase the CHI-VOTE-LE t-shirts by visiting here:

Chipotle has also partnered with Democracy Works, a nonpartisan, nonprofit organization to provide voting education and registration resources for its 91,000 employees. In addition, the company will be making a financial donation to Democracy Works following the promotion.

In 2018, Chipotle changed its Twitter name to “Chi-Vote-Lay,” the first evolution of CHI-VOTE-LE and the brand’s subtle push to encourage its followers to vote in the 2018 mid-term elections. The change was met with an overwhelmingly positive response from fans on social.

Marketing & Promotions, News, Chipotle