Chopt will expand its Georgia footprint with the opening of the brand’s third digital-forward restaurant model at 4058 Peachtree Rd NE on Wednesday, February 21.

Chopt’s core value to, “Innovate,” goes beyond introducing guests to unexpected flavors through artisan partners and high-quality ingredients to also improving the ordering experience through the latest technology. With a focus on accuracy and efficiency, this will be Chopt’s first Atlanta-area restaurant to feature self-service ordering kiosks to make in-store pickup and delivery quick and convenient for guests to “chop” the line for their favorite customer creations, craveable warm bowls or flavor-packed wraps.

“Brookhaven is a small town with easy access to the big city, making it an ideal location for the contactless store model for locals commuting downtown for work, families on the go, or those looking for a quick bite,” says Chopt cofounder Colin McCabe. “Since first opening in the Atlanta area five years ago, we’ve developed meaningful relationships with the community through our past Chopt Gives partners, including HOPE Atlanta and Atlanta Community Food Bank, alongside our Georgia-based farmers like Pure Flavor and look forward to establishing even more local partnerships as we grow.”

As an opening tradition, Chopt will celebrate “Chopt Gives Day” the day before the official opening (2/20), by donating 100% of the day’s sales to a local nonprofit, Foodwell Alliance, an organization focused on providing resources and supporting local growers across metro Atlanta. Guests are encouraged to participate in the event by placing orders online or through the Chopt app from 11:30 a.m. to 2 p.m. and 5 p.m. to 7:30 p.m..

“We are thrilled to partner with a restaurant that prioritizes sourcing locally,” says Food Well Alliance Executive Director Kate Conner. “Chopt’s donation of all sales on ‘Chopt Gives Day’ reinforces their value of locally grown food and will go a long way in supporting local growers across metro Atlanta.”

Chopt will officially open its doors in Brookhaven on February 21 and hours of operation are Monday – Saturday from 10:30 a.m. – 9 p.m. and Sunday from 11 a.m. – 8 p.m.. At about 1,900 sq. ft., the restaurant seats 74 guests total between its modern indoor dining area and cozy outdoor patio.

Emerging Concepts, Fast Casual, News, Chopt