Industry News | March 20, 2009

Churro Station Opens New Stores

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Churro Station, the authentic churro maker and franchisor, opened new restaurant locations in Phoenix and Peoria, Arizona; Miami; and Fort Mill, South Carolina, with several California locations and a Las Vegas location opening soon.

"The owners of the new Fort Mill, South Carolina, Churro Station are entrepreneurs originally from Venezuela, Ernesto and Arlette Hurtado," says Melanie Farkas, founder of Churro Station Franchises. "Their brand new location is at a beautiful mall called Plaza de Las Fiestas which caters to the growing Hispanic population in the Charlotte area."

Besides churros, (twisted ropes of fried dough rolled in cinnamon and sugar), Churro Station sells rellenos, (10 inch long thick churros with choice of filling) with cajeta, a traditional Mexican caramel filling, chocolate, vanilla, strawberry, pineapple or Nutella; Liquados, (blended fresh fruit drinks similar but lighter than American smoothies), and freshly made breakfast croissants, tostadas and sandwiches.

"Mary Messner, native of Miami, fell in love with churros and chocolate while on a trip to Spain," says Farkas. "She came to believe that churros and chocolate would be a huge hit in Miami and immediately upon her return, she began to research this possibility and found Churro Station. Convinced that we were a great match for her vision, especially after tasting our other great, fresh products, breakfast items, sandwiches, ceviche tostadas and liquados, Mary became our newest franchisee and has opened in South Beach."

There are currently 42 million Latinos in the U.S. representing $600 billion in buying power and Churro Station is tapping into this highly lucrative market by offering its unique concept as a franchise.

Churros have been a traditional breakfast and snack food for generations in Mexico and Spain. In the United States they are typically sold at schools, markets, amusement parks, movie theaters, caterers, and restaurants.

Besides the new Arizona, Florida, and South Carolina franchises, Churro Station has four franchise locations set to open in Oakland, Anaheim, Santa Ana, and Lakeview Terrance, California within the year and one opening in Las Vegas making ten units for the popular brand.

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