Industry News | May 12, 2015

Cinnabon Brings Taste of Spring with Berry LTOs

image used with permission.

With spring finally in full swing, love is in the air at Cinnabon. The bakery is offering a special, limited-time-only Wild Berry Medley available now through July 20. With a sweet aroma, the Wild Berry Medley makes delectable use of raspberries, strawberries, blackberries, and blueberries at the peak of their season. The Wild Berry Medley Topping can be paired with fan-favorite menu items such as the Classic Roll, MiniBon, and Center of the Roll.

"Our fans really enjoy treating themselves to something special," says Jill Thomas, vice president of marketing for Cinnabon. "Each season, we give them a new reason to love Cinnabon with unique flavor innovations to tempt every palate. These delicious spring berry flavors paired with the exceptional quality of the ingredients used in each Cinnabon product, make for an unparalleled experience every time."

Cinnabon is also bringing back its popular Wild Berry Frozen Lemonade, which blends together the crisp taste of the brand's classic lemonade with the sweet and tangy flavors of fresh, seasonal berries.

For those who like to spread love far and wide, Cinnabon is coupling their new Wild Berry Medley product offerings with a fun social media promotion using the hashtag #LoveBon. Cinnabon fans can show their sweet side by using the hashtag to show their love, whether it be of food, people, places, or something else they can't get enough of. Cinnabon will select some of the best user images and repost them throughout the duration of Wild Berry Medley season.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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