Coconut’s Fish Café, Hawaii’s fresh fish tacos fast casual, will honor its one-millionth customer on Wednesday, February 11 in its Maui restaurant at 1279 South Kihei Rd.

The customer will be rewarded with a year of free dining. Guests that are present for the milestone moment will be awarded t-shirts, leis, and other prizes throughout the course of the afternoon. Special guest, Kimokeo Kapahulehua, a renowned Maui-based cultural ambassador, will be present for the celebration.

“The grand prize giveaway is our way of saying thank you to the individuals and families who dine at our restaurants day in and day out,” says Michael Phillips, founder and CEO of Coconut’s Fish Cafe. “From the beginning, we have been committed to serving our friends, family and neighbors the freshest fare on the island. Because of this, many of them keep on coming back for more.”

Coconut’s opened its flagship cafe in Maui in 2009. Three clear distinctions define the brand within the fast-casual segment of the restaurant industry. First, it’s the Aloha spirit that guides each cafe’s operations. The next distinction is the restaurant’s menu, which is filled with fresh flavors. True to its Hawaiian roots, the brand’s signature dish, Fish Tacos, have seven textures and 17 different ingredients. The use of pineapple and mango deliver the tropics directly to each guest’s plate and the brand’s fish are caught wild. The third key differentiator is price. Coconut’s offers quality products at a low price.  

“Throughout the years, I have seen so many faces at Coconut’s – students, families, professionals, tourists – every kind of customer,” Phillips says. “With our fresh fish and Aloha spirit, we have built a loyal following on the island, which has transformed our family-restaurant into a local institution. I couldn’t be more proud of my each and every one of our staff for helping us reach this moment.”

While seating is limited, the Maui-based restaurant has served an impressive number of customers in the years since its launch, turning tables an average of 11 times throughout the course of the day. 

The company has now located its mainland headquarters in Reno, Nevada, and will award multi- and single-unit opportunities in markets up and down the California coast to qualified restaurant investment groups and individuals in 2015.