Two Wisconsin-based brands, Cousins Subs and Johnsonville Sausage, are coming together to pay tribute to Wisconsin’s iconic food culture with two limited-time-only subs—the Wisconsin Steak & Brat and the Wisconsin Brat & Bacon.

The Wisconsin Steak & Brat features steak, Johnsonville brat slices, Cheddar cheese, lettuce, sautéed onions, pickles, tomato, and brown mustard on Italian bread. The Wisconsin Brat & Bacon comes on pretzel bread with Johnsonville brat slices, bacon, Cheddar cheese, sautéed onions, pickles, and brown mustard. Both subs feature cheddar cheese made in Wisconsin.

“Johnsonville brats are a Wisconsin staple. By teaming up with a local favorite, we are bringing Wisconsin’s iconic food culture directly to our guests,” says Justin McCoy, vice president of marketing at Cousins Subs. “We invite everyone to try our new Wisconsin Steak & Brat and Wisconsin Brat & Bacon—a combination that is sure to make them Crave Wisconsin.”

From October 12 to December28, Cousins’ fans on social media are invited to enter into weekly contests to win ‘Crave Wisconsin’ prize packages featuring Cousins Subs gift cards, Johnsonville product retail vouchers, a 10-pack of Crave Wisconsin T-shirts, and various items from Wisconsin-based companies.

"The incredible flavor of bratwurst coupled with steak or bacon, has really resonated with Cousins’ guests," says Wendy Radder, customer marketing associate for Johnsonville's Foodservice team. "It has been fun bringing two Wisconsin food brands together to offer a real specialty item for sub sandwich enthusiasts looking for something different this time of year."

Both subs are available now for a limited time only at all Cousins Subs locations.

Menu Innovations, News, Cousins Subs