Cousins Subs, Summerfest, and Disrupt Idea Co. announced a new initiative to feed frontline healthcare workers at Aurora Health Care. From April 20-26, 2020, the public is encouraged to make a donation to provide subs for frontline healthcare workers. Every dollar raised will be used to purchase discounted subs from Cousins Subs, through its Make It Better Foundation, to team members on the front lines of the COVID-19 health crisis. To make a donation visit

To kick off the campaign, Don Smiley, President and CEO of Milwaukee World Festival, will personally donate money to purchase 100 subs and Christine Specht, CEO of Cousins Subs, and her husband John Palmert, Director of Franchise Sales at Cousins Subs, are personally donating $1,000 dollars.

During the week of April 27th, the Cousins Subs Make It Better Foundation will use campaign dollars to purchase subs, at a 25 percent discount, and deliver them to frontline healthcare heroes at Aurora Health Care. 

“We are all inspired by the bravery of frontline workers during this challenging time and are grateful for their commitment to the health and safety of our communities,” says Don Smiley, president & Chief Executive Officer of Milwaukee World Festival, Inc. “We are also grateful that our partner Cousins Subs has offered a way that we can all demonstrate our appreciation. Let’s make it a delicious and healthy success!”  

“Cousins Subs is proud to be Local At Heart and has a long-standing tradition of making it better for our hometown heroes,” says Christine Specht, CEO of Cousins Subs. “We’re privileged to partner with Summerfest and Disrupt Idea Co. to offer a week-long opportunity for our community to come together to contribute funds to feed courageous frontline workers at Aurora Health Care through this component of our Cousins Cares initiative.” 

“We’re grateful for the outpouring of support we have received from the community and from our partners during this pandemic,” adds Carrie Killoran, president of Aurora Sinai Medical Center and the Greater Milwaukee Patient Service Area. “We thank Summerfest and Cousins Subs for helping to provide subs to our frontline team members who are working diligently every day to care for our patients. A donation like this raises their spirits and shows them the appreciation we all feel for them.”

Cousins Subs and Aurora Health Care are sponsors of Summerfest. The team at Disrupt Idea Co. donated their time and talent to build the online donation platform. 

Charitable Giving, News, Cousins Subs