Cousins Subs, the Midwest-based sub sandwich chain, announced its partnership with Indiana University Athletics for the ‘$100K Half-Court Haul’ sweepstakes. This exciting opportunity gives fans the chance to be selected to shoot a half-court shot with a chance at winning a whopping $100,000. The sweepstakes also kicks off the brand’s Indiana expansion efforts, with three new locations slated to open in Indianapolis in 2024.

Fans can enter the ‘$100K Half-Court Haul’ daily through Saturday, March 2, 2024, for a chance to win two tickets to attend the last IU Men’s Basketball home game on Sunday, March 10 and have the incredible opportunity to participate in the $100,000 Half-Court Contest, where he or she will have a chance to shoot a half-court shot for a chance to win the cash prize.

“We are thrilled to introduce Cousins Subs to IU basketball fans and partner with Indiana University Athletics for the ‘$100K Half-Court Haul’ sweepstakes,’” says Justin McCoy, vice president of marketing at Cousins Subs. “This is an exciting opportunity for fans to not only win a substantial cash prize but also experience the thrill of being part of an IU Men’s Basketball game.”

“We are so excited to partner with Cousins Subs on the ‘$100k Half-Court Haul’. It’s such a great thing for IU fans and an awesome opportunity for them to interact with a fantastic company like Cousins Subs,” says Cole Morris, manager of business development at IU Sports Properties.

Cousins Subs story began more than 50 years ago in 1972 when Bill Specht and his cousin set out to bring their favorite sub sandwiches from Atlantic City, N.J. to their new hometown of Milwaukee. Since then, Cousins Subs has built a name for itself throughout the Midwest, by serving better subs on their famous bread baked daily and featuring only the highest quality meats, produce and sides sourced locally whenever possible.

The brand is excited to partner with the IU Athletics team and to enter the Indianapolis market, where each new location will feature Cousins Subs’ full menu of deli fresh and grilled to order subs and made to order sides for dine in, drive-thru, pick-up, curbside and delivery. The new locations will also feature the brand’s signature “Milwaukee Sub Shop” look, complete with digital menu boards, natural wood, stone and metal accents, and décor that promotes Cousins Subs’ cuisine philosophy, rich history and commitment to its communities through its Make It Better Foundation.