Industry News | July 27, 2017

Crazy Bowls & Wraps Selects PAR’s Cloud-Based Brink POS

ParTech, Inc, a leading global provider of point of sale (POS) and workforce efficiency solutions to the restaurant and retail industries, announced Crazy Bowls & Wraps has selected PAR’s Cloud-Based Brink POS Software and EverServ 500 and 550 terminals for all 16 locations, with plans to expand with additional new store openings this year. Crazy Bowls & Wraps serves fresh, real food that is made from scratch daily.

ParTech, Inc. is a wholly owned subsidiary of PAR Technology Corporation.

Crazy Bowls & Wraps was using a legacy point of sale solution, which made it difficult to implement back of house applications that integrated with above-store accounting, operational, and human capital systems. It was also extremely labor intensive to perform menu and price changes, as each location required individual updates performed by management. Efficiently analyzing customer and transactional information was a challenge, as well.

“With the capability of cloud technology today, we started searching for a solution that gave us remote management from anywhere, with a partner that could be there for us locally as we continue to expand our brand,” says Keith Kitsis, Founder, Crazy Bowls & Wraps.

RDS St. Louis, a value-added reseller, facilitated the process to identify the best solution for their needs.

The Brink solution, a cloud-based enterprise management system, will enable Crazy Bowls & Wraps to centrally control and deploy updates to all 16 locations, integrate with the current and future above-store systems, and position Crazy Bowls & Wraps for growth.

“RDS and PAR have provided great insights and support in the seamless transition of the new system and the growth of our omni-channel presence, providing our customers more ways to “go for the good.” From the store to the office, we have been pleased in the ease of use and expandability the product offers,” says Kitsis.

Crazy Bowls & Wraps is seeing improved customer engagement by offering them a best in class omni-channel experience from Brink’s online and mobile ordering platforms, and investigating the comprehensive loyalty solution. Although they are early in the process of implementing this, they are seeing great potential in both incremental revenue and speed of service improvements.

“We are excited to have Crazy Bowls & Wraps select Brink for all locations. Brink was designed to be forward thinking and with the end user in mind, resulting in an easy to use and quickly adoptable solution," says Paul Rubin, Chief Strategy Officer, ParTech, Inc. "With Brink online ordering and loyalty in place, guests will have a more engaging experience, and a more convenient and accessible way to order their favorite CBW dishes."

“RDS is proud to have the opportunity to partner with Crazy Bowls & Wraps in providing PAR’s cloud-based Brink POS Software,” says Chris Cutting, General Manager, Retail Data Systems of St. Louis (RDS). “With the solution’s robust reporting and remote management capabilities, it addressed the issues that were once faced with their traditional, legacy systems. It is exciting to see CBW grow and offer the best possible experience for customers with online ordering and loyalty options.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.