Industry News | April 16, 2015

Culver's New Ad Emphasizes Fresh Cuts

image used with permission.

Fresh is a word that you hear often at Culver's. In a new television campaign starting today, viewers will get the chance to see just how important it truly is, especially when it comes to Culver's beef. Culver's cofounder Craig Culver, along with his local butcher, spotlight the three prize cuts that make up Culver's beef: sirloin, chuck, and plate.

"As we continue to serve our existing guests and expand into new markets, we want to make sure our guests realize what makes Culver's special. Our beef is 100 percent fresh, never-frozen Midwest-raised with no fillers," says David Stidham, vice president of marketing at Culver's. "Through our newest TV campaign, we're being completely transparent about what goes into our delicious ButterBurgers."

The well-marbled beef delivers the richness and flavor that guests have come to expect from Culver's burgers. Each patty touches the grill only after it's ordered, and is seared to lock in the juices, ensuring that every ButterBurger reaches the table piping hot and delicious.

"Guests are able to choose from a wide range of options when it comes to enjoying the great taste of Culver's beef," Stidham says. "From the Culver's Deluxe, to a ButterBurger Cheese, as well as our limited time Pepper Jack Ranch Pub Burger, our farm fresh beef adds a delicious flavor to satisfy our guests' palates."

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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