“The Allnighter value menu is the latest example of Denny’s commitment to young customers currently facing a challenging economy,” says Mark E. Chmiel, chief marketing and innovation officer. “Dating back to the 1950s, Denny’s has been the after-hours hangout for bands and young adults. With this appetizing value menu, we are continuing Denny’s heritage as a cool, fun place for late-night dining.”
Between 10 p.m. and 5 a.m., Denny’s appeals to a younger late-night crowd by serving tasty menu items and alternative rock music. Four new value meals, starting at $2.99, join Rockstar menu favorites and other late-night snacks to offer a variety of diverse dining options through the Allnighter program. Denny’s new value options on the Allnighter menu are:
As part of the Allnighter program, Denny’s is supporting six new bands from March to May as part of its ongoing Adopt-A-Band program, which was established in 2008. Denny’s provides Adopt-A-Band members free meals and post-concert locations for fan events while participating in the program. All six current Adopt-A-Bands, which include Me Talk Pretty, The Maine, Hey Monday, The Number 12 Looks Like You, Bless the Fall, and La Secta Allstar, will host events at Denny’s locations following tour dates around the country during the next two months. Fans can stay abreast of future Denny’s events and vote for their favorite Adopt-A-Band at www.dennysallnighter.com. To date, 30 bands including Katy Perry, Saving Abel, and Forever the Sickest Kids, have benefitted from free meals and fan events at Denny’s through the Adopt-A-Band program.
The Rockstar menu portion of the Allnighter program features exclusive late-night dishes created by alternative rock artists, along with Chef Andrew Dismore, Denny’s senior director of product innovation. The current Rockstar menu items include:
Other Allnighter menu items include Potachos – freshly fried and seasoned kettle chips topped with crumbled sausage, tomatoes, bacon, peppers, onions, and lots of cheese; the Sampler – spicy chicken strips, mozzarella cheese sticks, crispy onion rings, and dipping sauces; and the Smokin’ Q Three Pack – three mini cheese burgers topped with sweet & tangy barbeque sauce, onion crispers, cheddar cheese, and bacon, served with a double portion of onion rings.
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