Dickey’s Barbecue Restaurants announced Brian Maupin as the company’s first chief information officer.

The former AT&T executive was selected for the newly created role to lead Dickey’s Barbecue Restaurants to the front of the restaurant industry through technology innovations and advanced analytical techniques.

“We are excited to have Brian as part of our leadership team,” says Roland Dickey, Jr. president and CEO of Dickey’s Barbecue Restaurants. “He shares my passion for innovation and growth and as our new CIO, he will leverage technology to create new opportunities for customers and franchisees. Our goal is to be the technology leader in the restaurant industry.”

Maupin brings 18 years of experience in data management with progressive advancements in customer service, billing, information technology, sales, and marketing. 

Most recently, he led data optimization strategies at AT&T. He earned his bachelor of business administration in marketing from The University of Texas. 

Maupin is responsible for providing the systems and data necessary for advanced analytics and strategic planning in support of continued growth at Dickey’s Barbecue Restaurants.

“I’m excited to put my technology experience to work for Dickey’s Barbecue Restaurants, Inc.,” Maupin says. “Dickey’s Barbecue is already an industry growth legend. By applying analytical techniques more commonly reserved for the big data world of technology giants, we can leverage information to increase efficiency and further improve the customer experience.”

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