On Monday, November 12, Dog Haus, the gourmet hot dog, sausage and burger concept, will launch custom plant-based sausages and burgers, expanding their offerings to meet every guests’ needs and tastes. With the help of plant-based powerhouses – Impossible Foods and Beyond Meat – four new menu items will be available at all 30+ Dog Haus locations nationwide, enticing vegetarians and meat-eaters alike.

Conceptualized by founding partner Hagop Giragossian, along with Würstmacher Adam Gertler and chef Ilan Hall, menu items will include the Impossible Burger with pickles, lettuce, tomato, onion, white American cheese and secret sauce, and Impossible Slider with mayo, white American cheese and caramelized onions, in addition to the Beyond Brat with Beyond Sausage bratwurst, sauerkraut, caramelized onions and spicy brown mustard, and the Sooo Veggie with Beyond Sausage hot Italian, wild arugula, avocado, tomato, crispy onions and spicy basil aioli – all served on grilled King’s Hawaiian rolls. 

“We have always offered vegetarian-friendly options to ensure there is something for everyone at Dog Haus, but we knew we could take these offerings to a new level, especially in the context of today’s plant-based market,” says Hagop Giragossian, Dog Haus partner. “With our Impossible burger and slider, and Beyond sausages, even our most loyal meat eaters will think it’s the real deal.”

With these new plant-based menu items, Dog Haus stays true to its roots, using products that offer a juicy taste that looks, cooks and satisfies like meat. The Impossible burger and Beyond sausage act as the base to the vibrant and equally delicious flavor combinations Dog Haus is known for. Incorporating more plant-based dishes also speaks to Dog Haus’ overall mission of sustainably feeding everyone who walks through their doors, sourcing proteins that are of superior quality and ultimately better for the consumer.

The Impossible Foods and Beyond Meat menu items are exclusively sold at Dog Haus locations nationwide, beginning on November 12. 

Menu Innovations, News, Dog Haus