KFC Hawaii’s launch of its new Web site today is a break from its traditional marketing efforts by reaching customers through the growing popularity of social online media.

Hawaii’s downward economy contributed to the launch of the Web site which will feature downloadable coupons and online specials to help locals looking for deals.

The Web site, www.kfchawaii.com, will provide visitors with the option to download coupons for redemption. Users can sign up for regular newsletter updates, and e-mail alerts for special deals, new product information, and promotions. Each person who signs up will receive a special coupon.

The Web site will also highlight KFC Hawaii’s community efforts, most recently with the Hawaii Foodbank. The launch of the Web site coincides with one of KFC’s largest new menu items, the Kentucky Grilled Chicken.

“We wanted to reach out to the consumers who are scouring the Web for new deals,” says Steve Johnson, General Manager of KFC Hawaii. “In this economy everyone is looking for that extra little something that will save them some money. We’re hoping to attract new customers while providing added value to our existing ones.”

KFC Hawaii established Twitter and Facebook accounts to raise awareness of products and coupons particularly among its younger consumers.

Finance, News, Kentucky Fried Chicken