Dunkin’ Donuts announced Keith Lusby, 47, as the company’s new vice president of media. Lusby will lead Dunkin’ Donuts U.S. media planning, buying, and placement strategies, from traditional media programming to innovative digital and emerging media partnerships. He will report directly to CMO Tony Weisman.
With 25 years of marketing experience, Lusby has led successful, integrated campaigns for several global consumer brands. He comes to Dunkin’ Brands from MullenLowe Mediahub, named Adweek’s 2017 U.S. Media Agency of the Year, where he led a 140-person media team supporting campaigns for brands including Chipotle, JetBlue, Ulta Beauty, and Staples. Previously, Lusby held leadership positions with Carat and with Young & Rubicam, designing media strategies and plans for brands including Reebok, Pfizer, AT&T, and Procter & Gamble.
“Keith is an accomplished marketer with extensive experience leading successful consumer-centric media plans for iconic brands,” Weisman says. “Under his direction, we look forward to developing exciting ways to promote the Dunkin’ Donuts brand across a broad spectrum of channels, from television to new opportunities in digital and emerging media.”
Lusby is the recipient of numerous prestigious marketing awards, including several Effies, and a Silver Cannes Lion Award. He was named an Adweek Media All-Star in 2013.