Elevation Burger announced the signing of a multi-unit development agreement with Essam Abu El Hassan to open 20 restaurants throughout Egypt. Currently, the brand has 23 restaurants in the Middle East including Dubai, Saudi Arabia, Kuwait, Qatar, and Bahrain.
“We're excited to bring our organic burger concept to Egypt and expand our footprint in the Middle East,” says Salman Siddiqui, CEO of Elevation Burger. “We are thrilled to have Essam Abu El Hassan join the brand and know he will meet the growing consumer demand in Egypt for healthier, organic, great tasting food.”
Abu El-Hassan is new to the Elevation Burger family and was attracted to the brand’s philosophy—to be more than just a burger restaurant. The company is dedicated to offering authentic and sustainably prepared food that is better for consumers and the environment. Also notable, all of Elevation Burger’s meat is halal.
“I’m confident that Elevation Burger will be a success in Egypt and I am proud to be a part of the company’s growth story,” Abu El-Hassan says. “We plan to open the first restaurant in Cairo later this year.”
The concept was founded in 2005 and began franchising in 2008. Currently, there are more than 60 U.S. and international locations.