Extreme Pizza announced the launch of its partnership with e-marketing solutions provider eWORDofMOUTH. The new partnership allows Extreme Pizza to harness eWORDofMOUTH’s on-demand technology to deploy both global and localized online referral and rewards campaigns across the entire chain.

“Extreme Pizza has seen a tremendous amount of growth in the past year in terms of new store openings, which has created a need for an e-marketing solution that can easily integrate all of our locations, yet still be managed internally and affordably,” says Jim Ryan, senior vice president of franchise development for Extreme Pizza. “EWORDofMOUTH’s unique location functionality enables Extreme Pizza to manage and execute e-mail and text-messaging promotions from both a corporate level and a store level.”

In addition to its flexibility in creating on-demand referral, rewards, and mobile campaigns, eWORDofMOUTH’s solution also provides Extreme Pizza with real-time statistical reporting and management of its campaigns by store, region, DMA, city, and state.

“With eWORDofMOUTH, a national multi-location company like Extreme Pizza can rapidly plug in a localized, measurable, viral customer acquisition and retention system across its entire chain that works continually to increase their customer base exponentially—while retaining and rewarding their existing customers,” says Trevor Shanski, president and founder of eWORDofMOUTH Inc. “This gives Extreme Pizza a powerful edge over competitors who rely solely on traditional mass media.”