Fajita Pete’s, the “fresh off the grill” fajita catering and delivery concept, has joined forces with Clutch Creator, a smart website platform, to introduce Artificial Intelligence (AI) capabilities into its catering platform. This strategic move is a testament to Fajita Pete’s commitment to continuous innovation during a time of exciting technological developments occurring within the restaurant industry.
Nearly 30% of Fajita Pete’s annual revenue is generated by home and office caterings with average tickets hovering around the $500 mark. Founder Pedro “Pete” Mora notes, “Catering is our bread and butter. The young kids we used to cater for 15 years ago are now hosting college graduation and office parties today. It is for these customers, and the thousands of other catering customers who trust us with their special events, that we chose to continue to invest in our catering platform. And, as one of them told me recently, you can’t spell fajita without A and I.”
Key highlights of the partnership include:
- Reducing decisions down to a single prompt: The integration of AI enables customers to answer a single prompt about their event, and AI will generate their entire catering order. What used to require 85 decisions is now reduced to a single prompt.
- Predictive ordering: Leveraging data from thousands of previous Fajita Pete’s caterings, AI predicts customer preferences to streamline the ordering process. This predictive ordering feature ensures that customers receive personalized and relevant suggestions based on historical choices.
- Time efficiency: With this new AI-powered platform, customers can place catering orders in less than half the time compared to traditional and cumbersome methods of adding items to baskets on an individual basis.
“Our partnership with Clutch Creator and the integration of AI into our catering platform demonstrate our ongoing commitment to providing an exceptional customer experience,” says Hugh Guil, Chief Brand Officer of Fajita Pete’s. “Catering is a cornerstone of our business, and this technological enhancement not only simplifies the ordering process for our patrons, but also gives us the best chance to exceed their expectation by recommending the ‘perfect’ order.”
Fajita Pete’s will pilot the program in select markets in Q1 of 2024 prior to a full brand roll-out later in the year.
