Toast, an all-in-one restaurant technology platform and one of the fastest-growing technology companies in the U.S., announced its partnership with B.GOOD, an international fast-casual restaurant concept serving fresh, locally sourced “food with roots.” Toast is the restaurant management platform for all 50-plus B.GOOD North America locations.
“Data quality was the primary reason we started looking for a new POS system; our former provider didn’t offer the kind of data access needed to grow with our business,” says Austin Brinson, B.GOOD’s vice president of analytics. “There were a lot of options in the market, but very few that were aligned with our focus on data and integrations. Toast was different. Toast allows us to take our reporting a couple levels deeper—transforming the data into actionable insights.”
B.GOOD was founded in 2003 in Boston by best friends Jon Olinto and Anthony Ackil who were on a mission to make great, wholesome food the way their family made for them growing up. B.GOOD was founded on the belief that food can be the roots that connect a community of people who grow, prepare and eat it.
“In our Toast Restaurant Technology in 2017 industry report, we found inexpensive solutions like white-label ordering apps create repeat visitors through loyalty integration, yet only 22 percent of restaurants offer this option,” says Aman Narang, president and co-founder of Toast. “This is clearly not the case with B.GOOD, which leverages the Toast API for loyalty to connect directly with customers, drive repeat business, and gain insights into consumer preferences. We’re proud to partner with a group like B.GOOD that is not only mission-driven, but data-driven too.”
Toast Restaurant POS offers advanced functionality to manage the day-to-day operations of the restaurant, including quick menu modifications, real-time enterprise reporting and labor management on an easy-to-use interface. The platform also features revenue-driving tools including physical and digital gift cards, loyalty programs and online ordering.