Following eight straight historical months with double-digit month-over-month sales and traffic, Fazoli’s is continuing this trend with January reaching the brand’s most successful month on record.
In January, the renowned, Lexington-based brand experienced an astounding 22 percent sales increase and 18 percent traffic increase compared to the year prior. Fazoli’s focus on providing a variety of fresh, delicious offerings at an incredible value remains a key driver of the brand’s success. Menu innovation continues to be a major focus and Fazoli’s kicked off the new year with the launch of its Lifestyle Menu, which features craveable keto and gluten-friendly dishes.
“In over 30 years of senior management and 20 years as a CEO, Fazoli’s January sales and traffic numbers are the highest I’ve experienced in my career,” says Fazoli’s CEO Carl Howard. “In the brand’s 33-year history, we have never closed a period with sales over 20 percent or traffic this high. It’s safe to say this is an incredibly proud moment for myself and our team. Taking it back two years, Fazoli’s is up 35 percent in sales over 2019. What we’re doing is very clearly working.”
Menu innovation and value have been instrumental to Fazoli’s achievements. In addition to the launch of its new Lifestyle dishes, menu offerings like Fazoli’s Super Family Meal, its 5 Under $5 promotion and the addition of wings (both on Fazoli’s core menu and through its new virtual wing concept, Wingville), continue to bring in consistently impressive results. While all three additions have proven to be significant sales and traffic drivers for the brand, the 5 Under $5 promotion has been one of the brand’s highest performing limited-time offers yielding over 10 percent incidence. The success of the Super Family Meal and 5 Under $5 promotion have shown that for Fazoli’s fans, delicious, high-quality food at an unbeatable value is paramount. Fazoli’s listens to its guests and delivers the food they crave how, when and where guests want it.
“Fazoli’s remains a leader in the industry with record-breaking sales because we truly offer something for everyone,” Howard says. “We listen to our fans and explore opportunities to create new items and add even more value, and it continues to pay off. And the best part is, we’re never done. We’re gearing up for a very exciting 2021with many more innovations up our sleeve. After such an encouraging opening month, I really can’t wait to see what the rest of the year has in store for Fazoli’s.”
