Industry News | August 29, 2017 | QSR Exclusive Brief

Fired Recently? Burger King Will Give You a Free Whopper

Burger King
Bookmark/Search this post
Email this story Email this story
Printer-friendly versionPrinter-friendly version

Read More About

Nobody can fault you for using that pink slip as a napkin now.

On Tuesday, Burger King unveiled its “Whopper Severance” promotion, which hopes to soften the blow of one of life’s most difficult moments.

People who post “I got fired. I want a free Whopper. #WhopperSeverance” to the social media networking site Linkedln, will receive a link and have a chance to register for the package, complete with Whopper Severance letter and Burger King gift card. The deal is open to the first 2,500 who publicly confess to losing their job. It runs from Tuesday to Friday.

Additionally, the first 100 people will have access to a 30-minute, one-on-one session with online career resource The Muse.

Burger King ran a similar campaign in 2009 with its “Whopper Sacrifice” deal. If people dropped 10 Facebook friends they were eligible for a free Whopper. The campaign generated thousands of response and was lauded by advertising agencies.

“It has been said, that when one door closes another one opens—in this case, a door for a delicious flame grilled Whopper sandwich,” Burger King says in a statement.

Burger King adds it has created more than 50,000 new jobs globally in the past three years.

The Restaurant Brands International chain is coming off a positive second quarter that saw comparable same-store sales jump 3.9 percent versus the prior year period.