Fish Consulting, a national communications firm specializing in franchise public relations and content marketing, has added Lynette McKee, CFO, as a business development consultant. McKee will continue to serve her clients as CEO and managing partner of McKeeCo Services, a franchise strategic advisory firm she founded, while assisting Fish in building partnerships within franchising.

“Over 10 years, I’ve had the pleasure of working with Fish on both the client side and through my consulting business McKeeCo Services,” McKee says. “Throughout my career, I’ve been fortunate to work with some of the franchise industry’s most respected brands, and I’m thrilled to leverage this experience to help Fish meet and exceed its business goals.”

McKee comes to Fish with more than two decades of strategic franchise development experience with companies such as Dunkin’ Brands, Denny’s, Checkers, and Metromedia Restaurant Group. Additionally, McKee recently served as the executive director of the National Restaurant Association’s Educational Foundation.

“The knowledge and industry expertise Lynette brings to our team will help fuel our growth in 2015 and beyond,” says Lorne Fisher, CFO, CEO, and managing partner at Fish Consulting. “She will play a major role in recruiting new business opportunities for Fish while increasing the company’s presence across franchising.”