Froots announced plans to completely revamp the company’s branding, look, and feel of the locations and menu offerings.
The new logo, branding and store décor aligns with what Froots is known for: healthy food and beverage options that are delicious and made from fresh, simple ingredients. The national quick-service franchise will be unveiling the enhanced store interior at the location currently under development in Tavernier, Florida, which is slated to open in August 2016. Meanwhile, the company continues testing new menu items as part of a completely new menu that will be rolled out this August. Both the refreshed look and new menu will be implemented in all locations not yet under construction.
“When I sat back in the driver’s seat of Froots, I vowed that we would be making the right changes to the brand that will drive traffic at the store level and aid in our goal of becoming the leading healthy food destination in the quick-service space. And, our rebranding and new menu offerings are some of the initial pieces we will be implementing to make Froots even better for consumers and our franchisees,” says David Lopez, who founded Froots in 2001 and recently re-entered the brand as CEO.
He adds, “Our existing units are all doing well and growing as consumers continue to lead healthier lifestyles and seek better-for-you options in a quick-service setting. While this is the case, we know we can deliver a better menu that is true to our brand but offers an improved product to customers, and I think our new menu achieves this.”
For the new menu, Froots focused on fresh, simple ingredients with an emphasis on flavor combinations. These new flavor profiles were created by combining fresh-cut vegetables and herbs with tasty sauces and meats for a variety of wraps, paninis, and salads. Each sandwich item is also carefully crafted so that each bite brings out bursts of flavor. Some examples include the Turkey Kale Wrap, which is made with provolone, turkey, kale, tomato, and pesto lime mayo, and the Pulled BBQ Chicken that houses smoked Gouda, pulled chicken, red onion, cilantro, ranch, and BBQ sauce in one tasty panini.
Today, Froots has more than 30 U.S. units as well as several international locations, and expects to add 50 restaurants in the next two years. Ideal franchisees are owner-operators, but do not need prior restaurant experience due to the company’s extensive training program and resources. The streamlined Froots franchise program provides franchisees support from the day the franchise agreement is signed through site selection, construction, training and creating a comprehensive marketing plan that is designed to keep customers returning for years to come.
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