Don’t be fooled by its perfectly crisp outer shell. The falafel is really a warm, soft and flavorful ball of nutrient-rich goodness seeking to broaden its horizons and explore the sweet, savory, and even cheesy sides of flavor.
“GARBANZO’s signature falafels are always made fresh throughout the day, every day. They are preservative-free, plant-based, dairy-free, meat-free (vegan), gluten-free and totally free, as a sample, every time you walk through our doors,” says Devin Handler, VP of Marketing. “But while the traditional falafel is nearly perfect and craveable GARBANZO prides itself on being inspired by tradition, but not bound by it. We continue to push the limits of what’s possible to enhance and advance the awareness of how delicious nutritious can be.”
That’s why falafel freedom fighter Garbanzo Mediterranean Fresh is once again coming to the rescue of everyone’s favorite chickpea orb so that it may broaden its appeal and explore its more rebellious side.
From June 15 through July 12, GARBANZO is running its fifth annual “Free the Falafel” campaign, a month-long crusade to spread the brand’s “Feel Brighter Movement.” GARBANZO is breaking the restraints of falafel sameness by featuring a different, uniquely delectable falafel flavor each week for three weeks. Through July 5, fans of GARBANZO will have the opportunity to see what flavor freedom tastes like with a 3-piece side of the featured flavor for just $1.99 with any entrée while supplies last. The bestselling flavor will return for an “encore” week. Add in chances for GARBANZO V.I.B. Rewards members to instantly win GARBANZO food items with every purchase, and you have an event to rave about.
June 15 to June 21: SWEET – Sweet Potato Falafel
June 22 to June 28: SPICY – Jalapeño Falafel
June 29 to July 5: CHEESY – Vegan Cheese Falafel
July 6 to July 12: ENCORE – Best-selling Falafel
“It’s no secret that life has felt a little bland for many people lately, so we’re happy to break down the walls of ordinary with bold flavors that are not only craveable and raveable but help us feel brighter too. That’s something we can all use a healthy dose of right now,” says James Park, CEO of GARBANZO. “Nobody does falafels better than GARBANZO. But we also recognize that lots of folks still don’t know what the heck a falafel is, and that’s something we aim to change as part of our annual celebration.”
For those who have never experienced a falafel before, Free the Falafel invites you to tap into your sense of adventure and fearlessly explore these unexpected mash-ups of something familiar with something new. If you don’t love it, the Garbanzo Guarantee has your back. Garbanzo will make you something new, refund your money, or both. No questions asked. At Garbanzo, you’re free to take risks – without the whole risky part.
Aligned with consumer preferences for healthier, fresh meal options, GARBANZO is well on its way to making Mediterranean cuisine a staple across the United States.