Just in time for the rush of holiday travel, Concessions International introduces a new fast and fresh restaurant option—Genghis Grill. As part of a joint venture between CI and MBC Concessions, Genghis Grill debuts this week at Dallas-Ft. Worth International Airport in Terminal E (near Gate E33).

Dallas-based Genghis Grill is known for its fresh market bar, which features an array of more than 80 delicious, fresh ingredients from which guests can build their own bowl. Now, traveling fans can get a taste of its dishes in a streamlined menu customized for those on the go. The new restaurant represents CI’s second Genghis location and the franchise’s second Dallas airport location.

“While we currently have a presence at the DFW airport with Einstein Bros. Bagels, we’re happy to showcase a local favorite to the estimated 165,000 travelers who pass through each day,” says Anthony Joseph, CI president. “Genghis Grill is growing fast nationwide and we believe its fresher, healthier take on Asian stir fry will resonate well with customers.”

While stir-fry is a centuries-old tradition, Genghis Grill’s modern take on classic Asian favorites such as Steak and Broccoli and Mandarin Orange Chicken ensures customers enjoy a meal without sacrificing nutrition and time. Grill Masters prepare a combination of fresh ingredients and stir-fry them to perfection on a sizzling hot grill.

Genghis Grill will serve as CI’s seventh opening in 2014. The concessionaire plans to kick off the New Year with several additions to its portfolio. For the DFW International Airport the company will bring a sports bar in collaboration with ex-NFL superstar Drew Pearson to Terminal B. Drew Pearson Sports 88 is expected to open in November of 2015. 

Denise Lee Yohn: QSR's Marketing Guru, Fast Casual, Growth, News, Genghis Grill