Global Franchise Group (GFG) LLC, the strategic brand management company and franchisor behind Great American Cookies, Pretzelmaker, Marble Slab Creamery, MaggieMoo's Ice Cream & Treatery, and Hot Dog on a Stick has raised more than $1 million for The Leukemia & Lymphoma Society (LLS) through its "A Bite for the Fight" campaign. The funds were raised over three years through an annual drive encouraging customers, franchisees, and employees to make donations in support of LLS's Light The Night Walks — a powerful and unique fundraising program that brings together families and communities to honor blood cancer survivors and those lost to the diseases.
GFG exceeded its $1 million fundraising goal during a special "March Past a Million" event at its bi-annual conference recently held in Orlando, Florida. "March Past a Million" featured an energetic, real-time fundraising session which allowed GFG to raise more than $38,000 in 10 inspiring minutes. During the three-day conference, GFG raised $39,661.
"To date, Global Franchise Group has proudly raised $1,028,314 for Leukemia & Lymphoma Society, and we are ready to kick off our summer 2015 fundraising effort," says CEO and president of Global Franchise Group, Chris Dull. "We have an incredible partnership with LLS through our 'A Bite for the Fight' campaign and we're able to contribute to LLS's research to advance lifesaving new treatments for blood cancer patients. Our customers, franchisees, and employees are inspired by our involvement in LLS's Light The Night Walks. GFG and our brands believe in creating memories and celebrating life, and our core values align perfectly with those of LLS."
Throughout this summer and the remainder of 2015, GFG's brands will continue to raise funds at Great American Cookies, Pretzelmaker, Marble Slab Creamery, MaggieMoo's Ice Cream & Treatery, and Hot Dog on a Stick locations. The "A Bite for the Fight" program also includes patient outreach, engagement with families, and special offers for supporters of LLS. GFG has set a goal of raising $500,000 in 2015.
"We are proud to partner with Global Franchise Group, whose dedication through its fundraising efforts to raise more than $1 million in three years is making a significant impact on our mission," says Mark Roithmayr, chief development officer for LLS. "GFG's leadership with Light The Night is truly shining a spotlight on the need for lifesaving treatments and cures for blood cancer patients. GFG's live, real-time fundraising event is one of the most memorable 10 minutes of charitable giving I've experienced."