Grilled Cheese & Co. launched its first restaurant on April 5, at 500 Edmondson Avenue in Catonsville, Maryland, with plans to expand by franchising and licensing the restaurants in the next two years. The restaurant is serving lunch and dinner, with plans to add breakfast.
Inspired by childhood memories of grilled cheese, the company has taken its lead by offering premium grilled cheese sandwiches and giving customers the comfort foods which they desire: a menu featuring upscale, freshly-prepared grilled cheese sandwiches, homemade soups, and gourmet salads.
The focus is on flavor and simplicity with a simple menu. “It’s grilled cheese at its best,” says Matt Lancelotta, co-founder. “We use the finest ingredients and our sandwiches provide an explosion of flavor.”
“Our goal was to add grilled cheese to the fast-casual segment of the foodservice industry,” says Vic Corbi. “With the explosion of burger restaurants nothing had been done with the grilled cheese category. At Grilled Cheese & Co. our stores are designed to have the feel of home. Grilled Cheese & Co. interiors are finished with wainscote on the walls, cherry hardwood floors, and warm earthy colors that ties in very well with the brand.”
The company also attends wine festivals, beer festivals, fairs, and other events throughout the mid-Atlantic region. In October, the company will be holding its own event: The Grilled Cheese, Beer & Wine Festival will take place on October 23, 2010 at the Shipley Arena in Westminster, Maryland.
For more information, visit www.ilovegrilledcheese.com or call Vic Corbi at 410-747-2610, or visit the company’s Facebook page.