Hatco Corporation, a provider in heating and warming equipment in the foodservice industry for more than 60 years, named Chicago-based Esrock Partners as its agency of record for all foodservice marketing support following a major account review. The decision to partner with Esrock coincides with Hatco’s marketing push for 2011 and beyond.

“We have enjoyed working with Hatco on projects in the past, so we were excited to get an invitation to participate in their agency review,” says Kevin Wilson, partner and vice president of client services at Esrock Partners. “There is really a growing awareness in the industry about the cost of operating equipment and a focus on choosing replacement pieces based on long-term costs. Hatco is ideally positioned to take advantage of that trend. From operators looking to replace a single warming lamp to a consultant working on a major redesign of several college dining operations, Hatco has always been a name they could count on. We will be helping Hatco focus on leveraging that brand reputation to grow sales of their entire line of products.”