Honestly Good Chicken Fingers is setting its sights on global growth, announcing a new joint venture with Serruya Private Equity to expand the Canadian-born fast-casual brand across Canada, the United States, Asia and the Middle East.
The partnership brings together the strengths of both organizations, with Serruya Private Equity leading domestic and international franchising and Honestly Good continuing to oversee training and operations. Together, the two companies will focus on introducing the Honestly Good brand to new markets while maintaining the experience that has driven its growth in Ontario.
“This is a major milestone for Honestly Good and one we have been very deliberate about,” says Stephen Czetyrbok, Co-Founder and CEO of Honestly Good Chicken Fingers. “Serruya understands what we have built and where we believe it can go. They bring tremendous experience in growing brands, and we believe this partnership gives Honestly Good an opportunity to reach a worldwide audience.”
Honestly Good has steadily expanded its presence in Ontario with a fast-casual concept centered on freshly prepared chicken finger products. The brand currently operates four restaurants across the Greater Toronto Area (GTA), with three additional Ontario locations expected to open by early-2027.
As Honestly Good enters its next phase of growth alongside Serruya, the company’s existing ownership will remain actively involved in the brand and its future direction, overseeing operations and training to maintain the quality and consistency of the Honestly Good experience as it expands into new markets.
“Honestly Good has built a strong concept with a great product, a clear identity and significant room to grow,” says Aaron Serruya, Managing Director of Serruya Private Equity. “We see an opportunity to take what has resonated with customers in Ontario and introduce it to new markets in Canada and around the world. We’re excited to partner with the Honestly Good team and help build the next chapter of the brand.”
With the partnership now in place, the companies will begin identifying opportunities for expansion across Canada and the United States, along with international markets in Asia and the Middle East.
Specific markets and new restaurant locations will be announced as plans are finalized.
For more information, visit https://honestlygood.com and follow the restaurant on Instagram and TikTok.
