TOUS les JOURS, the Korean bakery café brand blending French baking techniques with Korean flavors, is partnering with Oatly to launch the Gochujang Caramel Latte. Available October 1 through November 30 at participating bakery cafés nationwide, the limited-time beverage brings a sweet-and-spicy twist to the fall coffee menu.
Served hot or iced, the Gochujang Caramel Latte combines espresso and creamy Oatly Barista Edition with sweet-and-spicy gochujang caramel syrup, vanilla oat cold foam, and Lotus Biscoff cookie crumbles. Gochujang, a fermented Korean chili paste, gives the caramel an unexpected spicy dimension.
The beverage builds on the original iced Gochujang Latte created by Oatly with Brooklyn-based Korean-American artist, DJ, and producer Yaeji for Café Yaeji, a New York pop-up celebrating Korean café culture through music, art, and coffee. TOUS les JOURS has adapted the concept for its bakery cafés with a caramel-forward interpretation, bringing the experience to guests nationwide.
“Our Korean heritage shapes how we create and what we bring to our guests,” said Max Gallegos, Chief Marketing Officer of TOUS les JOURS. “With Oatly, we’re taking a familiar Korean ingredient in an unexpected direction, pairing gochujang with caramel and coffee. It’s an invitation to discover a new flavor and experience the creativity behind our bakery cafés.”
“We’ve always believed some of the most interesting things in beverage culture start in cafés, where people are willing to try something they’ve never tasted before,” said Michael Lee, EVP and Executive Creative Director, North America at Oatly. “Yaeji helped us turn gochujang into a completely unexpected coffee experience at Café Yaeji, and TOUS les JOURS gives us the chance to take that idea from one weekend in New York to people across the country. It’s exactly the kind of collaboration we love: culturally rooted, a little unexpected and, most importantly, ridiculously delicious.”
To celebrate the launch, the Cerritos, Brea, La Habra, Union St., and Madison Square Park bakery cafés will offer an exclusive Oatly x TOUS les JOURS keychain with the purchase of a Gochujang Caramel Latte. Keychains will be available on a first-come, first-served basis while supplies last.
Guests can also enter the #SipIfYouDare Instagram Sweepstakes from October 1 through November 15 for a chance to win one of five $100 TOUS les JOURS gift cards. For entry details, follow @touslesjoursusa on Instagram. No purchase or bakery café visit is required to enter. Winners will be announced November 18.
The collaboration continues TOUS les JOURS’ efforts to connect U.S. guests with Korean flavors and culture. Earlier this year, the brand served as the Official Bakery Café Sponsor of BTS THE CITY ARIRANG NEW YORK and participated in KCON LA 2026. The Oatly collaboration brings that spirit of discovery into the everyday bakery café experience.
For more information and bakery café locations, visit www.tljus.com and follow @touslesjoursusa on Instagram. Beverage availability varies by location.
