The Honey Baked Ham Company, the iconic name known for its premium hams recently announced its latest signed agreement with its most prominent franchise group, The Davis Restaurant Group, to bring a new HoneyBaked location in Hagerstown.
Under the leadership of founder Matt Davis, who is dedicated to carrying on his father’s legacy as HoneyBaked’s inaugural franchisee, The Davis Restaurant Group has firmly established itself as the brand’s largest premier operating group. Since its inception in 2013, the esteemed group boasts an impressive expansion portfolio, owning and operating seventeen HoneyBaked stores across six states, with plans to open seven more by 2025.
“HoneyBaked has played an important role in both my own and my family’s lives for more than 30 years, and I’m always honored to have the chance to continue the legacy in more communities,” says Matt Davis, founder of The Davis Restaurant Group. “We have built an amazing support system throughout our time with the brand, and it reflects in our eagerness to continue our nationwide expansion. Seeing customers return to our locations with a smile on their face is what makes this all worthwhile and we look forward to creating that same experience in Hagerstown.”
Driven by a commitment to providing exceptional products and cherished experiences, HoneyBaked has become a household name with a loyal customer base. Through the hand-crafted ham, turkey, and sides, the brand has cemented itself as the industry-leading forerunner for celebrations and everyday enjoyment.
In addition to the legendary glazed ham, HoneyBaked takes pride in ready-to-serve turkeys as well as sides, desserts and an array of complete meals that have become a symbol of shared celebrations and cherished family moments. The concept features multiple revenue streams for operators highlighting the diverse products offered between lunch and dinner.
“Matt and his team have proved to be exceptional partners over the years and their loyalty and commitment to expansion mean a great deal to our brand,” says Scott Temme, Director of Franchise Development at HoneyBaked. “Being able to witness their overall growth and impact on the segment has been invaluable and this is an exciting opportunity as HoneyBaked continues to grow on the East Coast.”
HoneyBakedis actively seeking passionate entrepreneurs to join its thriving franchise network. The brand encourages scalability, long-term growth, and active community involvement in its franchisee candidates. By capitalizing on its unrivaled products, proven business model, and comprehensive support system, the brand is set to energize the franchise industry while ensuring a glazing path to success.
