Hoots Wings, best-in-class wing concept, announced the signing of a six-unit deal for locations across the east coast. This is the second franchise agreement for hoots wings since the launch of its franchise opportunity in Q4 2020. This agreement will add to the exponential growth that hoots wings has planned nationwide, having recently announced its development plans for the state of Texas.

Owned and operated by HOA Brands, parent company to hoots wings and Hooters, the fast-casual wing concept has plans to bring 50 locations to key markets across New Jersey, Pennsylvania and Rhode Island in the next five years. This new franchise agreement sets the brand up to expect six locations in those states – in Providence, RI, King of Prussia, PA, Newark, NJ, Hoboken, NJ, Atlantic City, NJ and Jersey City, NJ – by 2023. The first location is slated to open late September and will be located at 525 Washington Blvd., Jersey City, NJ.

Behind this multi-unit agreement is Phillip Moran, 40-year restaurant industry veteran, with 37 years spent with Hooters and HOA Brands combined. Moran has owned and operated Hooters restaurants on the east coast for 21 years, and is eager to break ground for hoots wings in New Jersey. He was the first franchise partner for the Hooters franchise in 1990, starting out with four franchise locations and growing to 30 restaurants before he moved efforts to the east coast. 

“Hooters put wings on the map – it has a 35-plus year history of the best wings on the planet,” says Moran. “With Hooters backing and a fast, easily prepared and delivered best-selling product as its base, hoots wings is set up for success – this deal is a natural progression for me to help accelerate hoots’ growth efforts on the east coast.” 

“Phillip is an industry veteran who understands not only the brand but also the excitement that surrounds hoots wings,” says Sal Melilli, CEO of HOA Brands. “He knows the value of hoots’ diverse menu and is ready to bring it to east coast communities where he has spent over 20 years growing Hooters’ presence. Northern New Jersey has a large population of loyal Hooters customers and wing enthusiasts, and we’re excited to bring hoots wings to this community.”

Emerging Concepts, Fast Casual, Growth, News, Hoots Wings