Industry News | April 26, 2016

The Howard Company Streamlines Drive Thru at NRA

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The Howard Company Inc. is eagerly looking forward displaying the latest in digital drive-thru menu board solutions at the 2016 National Restaurant Show May 21–24 in McCormick Place, Chicago. The Howard booth will feature both Samsung and Peerless digital menuboards with a variety of screen options for guests to explore. With digital products gaining momentum as the new direction in drive-thru lane solutions, this is a great opportunity for show attendees to see and compare the industry’s latest menuboard innovations. 

Today’s evolving drive-thru trend takes indoor digital menu board technology outdoors to the drive-thru menuboard. The Howard Company recognizes that digital drive-thru boards have requirements, which distinguish them from their indoor counterparts. Maintaining ideal temperature control under all weather conditions, controlling variant lighting to allow optimum menu visibility both in daylight and at night, and ease of content creation are all primary concerns for its business partners looking for the best value in a digital drive-thru menu board system. The Howard offers the consumer multiple solutions, from one to three screens, or hybrid systems incorporating more traditional graphics with digital screens. Its proprietary content management program comes with every digital system, allowing operators to easily update and change out menu board content at their leisure.

“Each year we seek to bring our best menu board products to show NRA attendees. We enjoy having the opportunity to give store operators a chance to explore different menu board systems and to talk with them about how to make the new innovations work in their shops,” says Howard Company president and CEO, Doug Watson. “Our digital drive-thru menuboards offer the ability for the smaller store operators to customize their menus, as well as making it simple for large chains to do quick menu changes system-wide. Any drive-thru experience must engage the guests with easy to read menu listings, just like inside the restaurant.” The Howard Company continues to strive to be the cutting edge leader in the menuboard industry. “We remain committed to be your menu board experts who care,” Watson says. “Be sure to stop by booth 5401 to see how The Howard Company can help you achieve the most progressive systems for your restaurant.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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