Industry News | August 12, 2009

HyDrive Energy Products to Roll Out with Dr Pepper

HyDrive Energy LLC announced that Dr Pepper Snapple Group (DPS) will roll out HyDrive Energy Drinks and HyDrive Energy Chews in the majority of its distribution locations over the next six months. DPS has company-owned distribution operations that cover approximately two-thirds of the U.S.

HyDrive Energy Drinks had been in test in several Midwestern markets since early 2008, with HyDrive Energy Chews added to select markets in early 2009.

“The team at Dr Pepper Snapple has done an outstanding job of execution in the test markets with both HyDrive drinks and chews,” says Brian O’Byrne, CEO of HyDrive Energy LLC. “It’s a great partnership and we’re thrilled that they will be expanding our distribution into the balance of the U.S.”

“Since taking an equity stake in HyDrive Energy, we’re very pleased with the performance of the company’s product portfolio,” says Larry Young, president and CEO of the Dr Pepper Snapple Group. “HyDrive Energy drinks have performed well and continue to show great promise, and we think they will benefit from expanded availability and the addition of the innovative Energy Chews.”

Add new comment