The Economic Times’ (India) Brand Equity Most Trusted Brands 2010 annual survey named Pizza Hut the “Most Trusted Food Service Brand” in India for the sixth year, ahead of all other Indian and global foodservice brands. Pizza Hut is also the only restaurant company to place in the Top 20 Service Brands list.
KFC India was recognized for the first time by the survey with a spot in the top five of trusted foodservice brands. Pizza Hut and KFC India are part of Yum! Restaurants International (YRI), a division of Yum! Brands Inc., the world’s largest restaurant company in terms of system units.
“Congratulations to our entire team in India,” says Graham Allan, CEO of Yum! Restaurants International. “To be recognized for the sixth year as the most trusted foodservice brand is a true testament to our employees and franchisees. Their hard work, passion, and professionalism have been instrumental in making Pizza Hut and KFC leaders in the food service rankings. India is an important emerging market for us. Both Pizza Hut and KFC are proving very popular with consumers and we recently introduced Taco Bell to India with a restaurant in Bangalore. We continue to make significant investments in India as part of our plan to capitalize on this large and rapidly growing market of more than 1 billion people.”
The Brand Equity Most Trusted Brands Survey, which appears in The Economic Times’ September 1 edition, ranks the brands that have earned the trust and loyalty of consumers across India. The survey, conducted by ACNielsen’s ORG–MARG market research company, asked more than 8,000 participants, across different socio-economic, age, income, and geographic backgrounds, various questions in order to determine each company’s overall trust score about the brands that consumers believe provide quality, consistency, and reassurance.
“We are honored to have our Pizza Hut and KFC brands recognized as the most trusted food service brands in India,” says Niren Chaudhary, managing director of Yum! Restaurants International India. “The recognition reflects six years of Pizza Hut’s leading reputation in India and consumers’ enthusiasm for the brand and demonstrates how we have successfully developed a strong Pizza Hut and KFC presence, highly skilled workforce, and an innovative menu. This honor also recognizes the hard work of our passionate franchisees and customer maniacs in our restaurants who help provide outstanding service to our customers daily.”