For more than 10 years, Jack in the Box restaurants have supported its primary charitable partner, Big Brothers Big Sisters, through a variety of awareness and fund-raising activities. In the fall of 2008, the chain enlisted the help of its popular antenna balls for its first-ever systemwide charity fundraiser.
The fundraiser centered around a brand-new antenna ball, dubbed the “Beanie Jack,” which featured a classic Jack-style antenna ball wearing a multi-colored beanie cap topped with a propeller. Proceeds from the sale of the Beanie Jack antenna balls, which were sold for $1 each, plus tax, at all Jack in the Box restaurants, netted more than $365,000 for Big Brothers Big Sisters.
“We’re extremely pleased with the success of the Beanie Jack promotion,” says Terri Funk Graham, senior vice president and chief marketing officer for Jack in the Box Inc. “It was an excellent way to promote Big Brothers Big Sisters and support the organization’s valuable work.”