Jack in the Box Beefs Up Burgers By 66%

    Industry News | December 17, 2002

    Jack in the Box (NYSE:JBX) announced Monday that it will increase the size of its regular hamburger and cheeseburger by 66% without an increase in price.

    Patty size for the basic hamburger and cheeseburger will increase from 1.6-ounces to 2.67-ounces. The new, larger patty will also be used in the double cheeseburger and two new menu items - a chili cheeseburger and a junior bacon cheeseburger.

    The regular hamburger and cheeseburger will maintain a suggested retail price of 79-cents and 89-cents respectively. The double cheeseburger and the Jack’s Kids Meal will increase by 10-cents. The new burgers will be a part of Jack’s 99-cent value menu.

    Dow Jones Newswires reports the move is intended to give customers more value.

    News and information presented in this release has not been corroborated by WTWH Media LLC.