Jack in the Box restaurants are known for burgers, fries, shakes, and … antenna balls. In fact, today more than 28 million of the popular “Jack” antenna balls are in circulation after the company reignited the craze back in 1995. The company’s newest antenna ball, which debuts today, will raise money for Big Brothers Big Sisters, the nation’s largest donor-supported network of volunteer mentors of youth.

The limited-edition Jack-style antenna ball sports a pink knit beanie bearing the Jack in the Box logo. The antenna ball is available for $1, plus tax, at all participating Jack in the Box restaurants, while supplies last. Seventy percent of antenna ball sales will go to Big Brothers Big Sisters, the primary charitable partner of Jack in the Box for more than a decade. This is the third year that Jack in the Box has sold a limited-edition antenna ball to raise funds for Big Brothers Big Sisters to provide long-term mentoring services to help children who face adversity succeed in and out of school. The previous two promotions were major successes, raising a combined total of more than $700,000 for the youth mentoring organization.

The majority of funds raised from this year’s antenna ball promotion will help provide mentors and ongoing mentoring support to children from military families with parents deployed overseas. Jack in the Box has been a long-time supporter of military families and helped launch Big Brothers Big Sisters’ Operation Bigs program in San Diego in 2004. The program initially served children and volunteer mentors from military families at Camp Pendleton Marine Corps Base and has expanded throughout San Diego since then with support from The Jack in the Box Foundation. In January 2010, The Jack in the Box Foundation announced an additional $1 million commitment to support Big Brothers Big Sisters’ military programs.

“We are extremely grateful for and proud of the support from Jack in the Box for our Military Mentoring programs, particularly at a time when so many families and military personnel can benefit from these services,” says Big Brothers Big Sisters of America president and CEO Karen J. Mathis. “Independent studies find when served by Big Brothers Big Sisters, children facing adversity are more likely than their peers to perform better in school, make healthier and safer choices, and have positive interactions with their parents and others.”